Looking for things to do or events to go to during the volvo ocean race in Galway?
"Sports Marketing is how companies separate themselves these days by identifying with sporting heroes and their prowess," according to Howard Schlossberg.
Let's ask the experts, at this exciting event!
Knut Frostad, CEO, Volvo Ocean Race Management
Knut is a Norwegian yachtsman who has participated in a broad range of world championship level sailing events including the Volvo Ocean Race and the Olympic Games.
He has a business background in management, director and advisor positions with international companies. At this event he will be talking about
the strategy behind Volvo Cars commercial decision to sponsor the race.
John Warehand of Inmarsat
How the launch of its FleetBroadband service has changed the face of the 2008-09 Volvo Ocean Race, pioneering HDTV. FleetBroadband has changed the face of sponsorship, marketing and broadcasting of international sailing sport for ever, with cameraman onboard each racing yacht.
Ola Rembe, Vice President Communications, Telefonaktiebolaget LM Ericsson
The global marketing plan Ericsson has built around the Volvo Ocean Race, including the
strategy,
evaluation and
implementation, of this strong commercial marketing vehicle for Ericsson.
John Concannon, Failte Ireland
Also featuring
Alex Gibson, The Persuaders and some winning footage of the Volvo Ocean Race.
This event will be held in the Lets Do It Galway Hospitality Pavilion.
All are welcome, Entry is Free!
(You dont have to book your place, you can just turn up on the day.)
Tags:things to do in Galway, events, volvo ocean race week, Knut Frostad
